Find & Book Photo Studios for Rent Near You - Professional Photography Spaces

Search and book thousands of unique Photo Studio venues to rent for your production.
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  • $99 /hr /hr
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Top Photo Studio venues

  • SuperHost
    Diverse Character Multi Use Studio
    New
    4.94 (839)
    60+ guests
    Toronto, ON
    Responds within a few hours
    $60/hr Instant book
    Popular studio and event space established in 2015! 6000sq/ft of indoor venue, and 3000sq/ft private-access walk-out rooftop included. Big beautiful vintage windows, daytime studio lighting as well as intimate evening lighting with controllable colours and dimmable functions... As pictured in our photo section, the space is fully furnished with large modern leather sofa's, an amazing tropical plant collection, beautiful art, lots of different tables (both standing height and standard seati
  • SuperHost
    Bright Gastown Studio
    New
    4.97 (296)
    5 guests
    Vancouver, BC
    Responds within 1 hr
    $65/hr Instant book
    *floors are now painted white* 2hr minimum, no exceptions. Beautiful East Facing studio in historic Gastown. East facing means direct morning light and beautiful ambient light into the afternoon. The space is equipped with a round marble table and two chairs, a togo couch, plants and a few accent pieces. Purposely keeping the space minimal, but with enough items to create a cozy vibe or keep it simplistic. There are prop shelves in the studio you are welcome to utilize as well as seamless pa
  • SuperHost
    444: Natural Light Cyc Wall Studio + FREE LIGHTING
    New
    4.95 (283)
    60 guests
    Los Angeles, CA
    Responds within a few hours
    $28/hr Instant book
    FREE Lighting & Equipment Available Air Conditioning & Heating Available! Welcome to Studio 444 🌇 by 503DTLA! The studio is located in Downtown Los Angeles and features AMAZING NATURAL LIGHT 💡 and the absolute best available view of the Downtown Los Angeles skyline. Rates include use of the entire space as well as all features, lighting & equipment unless otherwise stated (listed below): FEATURES: * Photoshoot-Ready Studio with FREE lighting & equipment (See Below) * Dow
  • SuperHost
    Toronto Photo Studio Rental & Event Space Loft!
    New
    4.9 (264)
    45 guests
    Toronto, ON
    Responds within 1 hr
    $89/hr Instant book
    WITH US, IT'S EASY: -easy to access by TTC & car (lots of parking) -easy to find, accessible unit at building front entrance -easy support: always available during rentals (just call us!) -space is fully furnished, with natural light *PRICING PREMIUMS: — Our listed rate is for weekdays during our open hours (6am-9pm) for small productions under 10 people. For events, the rate increases. — Between 9pm-1am the rate is 250/h, after 1am it's 500/h. — Please add 13% HST to all r
  • SuperHost
    Unique Loft Photo/Video/Podcast Studio with AC
    New
    4.87 (253)
    30 guests
    Los Angeles, CA
    Responds within 1 hr
    $50/hr Instant book
    All equipment is included in the rent, except for items in the additional options. Unique loft style space for implementing Podcasting, Photo and Video production. Session Photography or Video production: Professional light and all the necessary equipment for filming a video clip, interview, catalog, portrait, fashion and any other creative implementations. The rich experience of our staff will provide you with high service, so that you get a professional result, and your client is satisfied.
  • SuperHost
    PAXKAN - Big loft Gastown Studio
    New
    4.87 (250)
    30 guests
    Vancouver, BC
    Responds within a day
    $45/hr Instant book
    ****PLEASE READ ENTIRE DESCRIPTION**** vvvvvvvvvv CLICK SHOW MORE VVVVVVVVVV Minimum is 2hrs rentals -------------------------------------------------------- Perfect studio for all kinds of wellness classes.
 We have available for your use: This beautiful venue offers very comfortable and warm atmosphere with modern industrial features as a brick wall, wood beams and wood ceiling. Full kitchen, microwave, and the kettle. Best location, 10 min walking for waterfront station -------
  • SuperHost
    Bright & Versatile Multi Use Photo Studio 1000 sf
    New
    5.0 (250)
    45 guests
    Etobicoke, ON
    Responds within a few hours
    $65/hr Instant book
    Our studio offers a brightly lit 1000 sqft. space in a convenient location, designed with the unique needs of Toronto creatives in mind. The studio comes with a selection of carefully curated furniture pieces to create a decor that serves as a unique playground for photographers and artists, as well as a vast array of equipment suitable for all types of photoshoots – wedding parties, bridal, maternity, family, kids, pets, editorial, product, fashion, or commercial. We’ve got all the detail
  • SuperHost
    Amazing Fully Lit White Cyc Studio
    New
    4.99 (239)
    60+ guests
    Glendale, CA
    Responds within 1 hr
    $100/hr Instant book
    Amazing Fully Lit Film & Photo Studio with White Cyclorama Wall - Lights Included! Underground Studios | Available 7-days a week | Open 24/7 1,600 ft² of amazing video / photo production space (expandable up to 3,200 ft² with cool VIP space for $50/hr extra). The studio includes a 34′ wide and 22′ deep White CYC (Cyclorama/Infinity) wall, PRE-LIT (lights included), flat matt. We offer lights, a huge 50" monitor & speaker for free and other items. Free parking, HUGE 10
  • SuperHost
    Downtown Fully Equipped Creative Studio
    New
    4.97 (237)
    30 guests
    Old Toronto, ON
    Responds within a few hours
    $65/hr Instant book
    Our studio offers a brightly lit 750 soft space in the heart of downtown, designed with the unique needs of Toronto creatives in mind. Located in the heart of Kensington market, our space comes with a selection of carefully curated decor that serves as a unique playground for photographers and artists, as well as a vast array of equipment suitable for all types of creative projects. We've taken the time to cover all the details so that you can relax and let your creativity flourish in our s
  • SuperHost
    New DTLA Photo Studio w/ Cyc Wall and Free Lights
    New
    4.98 (217)
    15 guests
    Los Angeles, CA
    Responds within 1 hr
    $39/hr Instant book
    Welcome to our brand new production studio located just outside the Fashion District downtown, with a dedicated parking lot, large freight elevator, with AC, minimal street noise, and incredible natural light. A huge south-facing factory style window creates beautiful natural light. Sheer curtains to diffuse the light. Black-out curtains to control for artificial studio lighting. CYCLORAMA WALL: Our 3-sided cyclorama wall is included. Located in the interior of the studio away from the windo
  • SuperHost
    Green Screen Pre-lit Soundproof Production Space
    New
    5.0 (213)
    30 guests
    Burbank, CA
    Responds within 1 hr
    $99/hr Instant book
    We offer a full service pre-lit (bi-color) green screen production space. Studio has a 3 wall cove cyc, lighting grid, wrap-around black curtains and pre-hung 12' white seamless paper roll. Dimensions are 20' w x 34' l x 15' h with double wall construction for sound proofing. Rental includes: 1 ton grip package, pre-lit rear wall green screen, key, fill and back light (all bi-color), staging/production area, private dressing room, kitchen, 2 makeup stations and bathroom, 8 p
  • SuperHost
    Natural sun light studio, Downtown Vancouver
    New
    4.96 (204)
    15 guests
    Vancouver, BC
    Responds within a few hours
    $50/hr Instant book
    PLEASE READ CAREFULLY AFTER-HOURS sessions (evenings or nighttime without natural light) are available for $50 per hour, with a minimum booking of 2 hours. Starts from 7pm. Welcome to our bright, minimalistic, east-facing studio in Downtown Vancouver—a cozy, well-equipped haven perfect for photographers, artists, and creatives alike! Backdrop & Sofa Availability: Studio Highlights: The main area is flooded with natural light, complemented by artificial continuous video lights and sp
  • SuperHost
    503: Natural Light Cyc Wall Studio + FREE LIGHTING
    New
    4.88 (185)
    45 guests
    Los Angeles, CA
    Responds within a few hours
    $25/hr Instant book
    FREE Lighting & Equipment Available! Air Conditioning & Heating Available! Welcome to Studio 503 🌇 by 503DTLA! The studio is located in Downtown Los Angeles and features AMAZING NATURAL LIGHT 💡 and the absolute best available view of the Downtown Los Angeles skyline. Rates include use of the entire space as well as all features, lighting & equipment listed below: FEATURES: * Photoshoot-Ready Studio with FREE lighting & equipment (See Below) * Downtown LA Skyline View * T
  • SuperHost
    Prime downtown 1800 sqft + cyclorama wall
    New
    4.98 (182)
    60+ guests
    Toronto, ON
    Responds within a few hours
    $85/hr Instant book
    Our space offers a brightly lit 1800 sqft. space in the heart of downtown just steps away from CTV (formerly Much Music), designed with the unique needs of Toronto creatives in mind. Events: Although 80% of our event bookings are birthday parties, we’ve also hosted a handful of wedding receptions, wedding ceremonies, baby showers, bridal showers, puppy yoga, workouts, Interviews, run clubs and more. Productions: The studio comes with a selection of carefully curated furniture pieces to cr
  • SuperHost
    Pre-Lit* Epic Loft Photo/Video/Podcast Studio HVAC
    New
    4.97 (179)
    60+ guests
    Los Angeles, CA
    Responds within 1 hr
    $60/hr Instant book
    NEW BRAND LOFT STUDIO WITH DISCOUNTED OPENING PRICE* AND NATURAL LIGHT Quiet space, partially soundproofed, ideal for interviews, film, photo and video production, as well as various kinds of performances, fashion and other meetings. 3700 sq.f. space with office, kitchen, make-up area and lounge area. Natural brick, Pre-Lit** RGB White Cyc wall 24 ft by 16 ft with 2 corners and 12 ft high. Flash light kit included: Westcott FJ400 Strobe 2-Light Kit with FJ-X3m Universal Wireless Trigger and
  • SuperHost
    Brooklyn Studio With Tons of Natural Light
    New
    5.0 (173)
    15 guests
    Brooklyn, NY
    Responds within a few hours
    $49/hr Instant book
    We are a Photography Studio, as well as a beautiful, sun lit space for Art Exhibitions, Meditation Groups, Yoga Classes, Casting Auditions, Poetry Readings, Script Reads, Business Meetings, and more. Our front room is a 29ft x 20ft of beautiful white wall with white rustic wooden floors and a wall of windows looking towards the Manhattan Skyline. A sun drenched space for your clients to absorb your classes, meetings, rehearsals, filming, and Photoshoots. The space has a 15ft ceiling, which al
  • SuperHost
    Vintage Loft, 5 Set Studio For Production
    New
    4.93 (171)
    45 guests
    Toronto, ON
    Responds within a few hours
    $110/hr Instant book
    WE MAKE PRODUCTION RENTALS EASY: When you rent with us, we’ve got you covered from start to finish. We’ve set our space up so that all you have to do is show up with your camera. We even include the lighting equipment if you want it. No lugging heavy gear if you don’t want to because we provide you with all the kit. Our space is one big open concept so you get access to all of our shooting spaces with your rental. Plus we’re on call if you need us during your rental. PLEASE NOTE: Our s
  • SuperHost
    Photo & Video Studio for Rental
    New
    4.95 (169)
    5 guests
    New York, NY
    Responds within 1 hr
    $50/hr Instant book
    The Studio is a fully equipped rental studio in Manhattan, NY for photo & video shoots, equipped Green Screen Studio. We cater to both established and up-and-coming designers, photographers, makeup artists, stylists, and fine artists. 200sf Studio 308 is conveniently located in Tribeca on 373 Broadway Open 7 days a week from 9am to 7pm. The studio features: PHOTOGRAPHY → Flexible Scheduling, → Godox MS300 300 Watts Monolight Strobe with 31×47 Rectangular Softbox (External Diffuser
  • SuperHost
    22A Empire State+Stunning Views+Free Equipment
    New
    5.0 (161)
    30 guests
    New York, NY
    Responds within 1 hr
    $59/hr Instant book
    Super bright, spacious Photography & Video Studio in the heart of Manhattan's Garment District on the 22nd Floor with gorgeous views of Manhattan. This would be an ideal space and location for any photo and video production. ★★★ Our Studio manager is on site to make sure you have everything you need to have a great shoot.★★★ - All the equipment we have is for you to use for FREE. - Ceiling = 12ft - Seamless paper = 15 different colors. - If you wish to use any paper back

Frequently Asked Questions about Photo Studio venues

Have a question about Photo Studio venues?
  • What do I need to budget to rent a photo studio?
    The venue type and its amenities will significantly affect the rental cost. On Giggster, you’ll find studios anywhere between around $50 and $500 per hour. While most photo studios offer basic amenities included in the rental fee, you might have to pay extra for additional items like lighting or unique backgrounds. When choosing a location for your photo shoot, be sure the amenities match your needs.
  • What square footage do I need for a photo studio shoot?
    Your project will determine the studio size you’ll need. A 400–600 square foot studio is spacious enough for portraits or limited product shots. Group photos or larger fashion shots could call for 1,000–2,000 square feet of space or more. When deciding, take crew size, equipment requirements, and your concept into account. No matter your choice, remember that more space usually means more creative freedom and shooting choices.
  • What kind of photo studios are available for rent?
    You'll find a variety of rental studios, from minimalist white boxes to character-filled industrial lofts. Some spaces offer multiple shooting areas, while others specialize in specific styles like boudoir or product photography. You’ll also find places with traditional cyclorama setups, rustic exposed brick backdrops, and even outdoor gardens.
  • What are the typical hours of operation for photo studios?
    Many studios have flexible hours to suit different shooting schedules. Although some venues grant 24/7 access for night owls or time-sensitive projects, standard operating hours are normally 8 AM to 8 PM. Weekend availability may be limited, so book early for premium slots. On Giggster, you’ll find more than 500 photo studios nationwide suitable for any photography type and concept.
  • What facilities should I look for in a photo studio rental?
    Search for studios that offer more than just shooting space. Make sure they have dressing rooms, makeup stations, and client lounges so you can relax between takes. It is essential to have fast Wi-Fi to do file transfers and tethered photography. Instead of lugging around heavy equipment, you can rent it at a local supplier. Also, consider the availability of parking; your driving crew will greatly appreciate the convenient access to the studio.
  • How much does an average Photo Studio venue cost to rent?
    Photo Studio venue rates typically average $99 per hour.
  • What is the attendee limitation of average Photo Studio venues?
    Attendee limits often vary with the size and features of a Photo Studio venue, but average 30 people per booking.
  • What is the average hourly minimum of Photo Studio venues?
    The average minimum booking time for Photo Studio venues is 2 hours.
  • What is the average square feet of a Photo Studio venue?
    There's a great range of Photo Studio venues available, with an average size of 1463 square feet.
  • What are the most popular Photo Studio venues on Giggster?

Reviews for Photo Studio venues

Daniel R.
5
Great location, natural lighting is so good! Parking inside the gate makes it very convenient!
Avril T.
5
We were quite happy with the space and shooting our personal branding photos with our small marketing team. The space was light and airy, with great props and the natural lighting was amazing. The communication was on point and very friendly. This was our first time booking a studio and it was quite easy and met our high expectations. Thank you for a seamless experience. We highly recommend it. SMIJ Marketing & Media
Angel S.
5
This was a great space. Had everything we needed and the host was super attentive and quick to respond and was very accommodating to me and my team. Definitely recommend this space! A great overall experience.
Lauren R.
5
Great space to shoot in. Host was available via text and very helpful. Will use again!
Valeria V.
5
The space is beautiful! Darren was really helpful and answered almost immediately whenever we needed help. Would definitely book again :)
Tom d.
5
Great studio with lots of natural lighting coming.
Vivian C.
5
Very helpful! Super nice space, will come back again.
Jovan W.
5
Great daytime lighting I barely needed to use any lights, classic style and beautiful layout and Juan is an amazing host

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All About Renting a Photo Studio

The greater New York and Los Angeles areas are much sought-after content creation hubs. They offer endless photogenic backdrops: Midtown Manhattan, home to Times Square and Madison Square Garden, has many settings for professional photos, while Lower Manhattan provides an inspiring atmosphere for fashion photography.

The Lower East Side houses a combination of tenement-style buildings, chic boutiques, trendy bars, and upscale apartments, making it an ideal backdrop for any creative project! You'll also find plenty of outdoor spaces and upper-level lofts bathed with natural light overlooking famous city attractions.

Like most cities across the country, photographers consider New York their stomping grounds; many resources, including diverse studio spaces, are available to creatives working on all kinds of photo shoots. If you want the best portrait photography or video shoot backdrops that fit within your budget, browse Giggster's carefully curated listings to find photo studio venues in many terrific cities.

Why Choose Giggster to Rent a Photo Studio?

It could be you are working on a commercial shoot and want to produce branding photos for a digital campaign. You may be taking engagement photos or headshots or wish to document a special event. Giggster can help you find photo studio venues in New York, cities across the USA, and other countries. Explore our 10000 listings to locate the best photo studios for rent.

  • You can rent video, podcast, and photography studios on Giggster. A rental photo studio with lighting equipment, cameras, changeable backdrops, and possibly a photographer on standby is the perfect backdrop for headshots, editorials, and themed photo shoots.

  • Do you want to create a personalized photography studio in a location with a minimalist vibe, concrete floors, large windows, high ceilings, and lots of natural light? An empty warehouse is the perfect space, with ample space for multiple sets and equipment setups.

  • Turn an office space into a photography studio for employee headshots and branding photos. The professional setting suits business-oriented projects; you can rent everything from a conference room to a co-working space or private office for your photo shoot.

  • An art gallery or museum can become a creative photography studio space; host your fashion or product photo shoot in a gallery. Many feature bare white walls and room for different setups.

Amazing Photo Studios Starting at Just $19/hour

Exceptional Variety & Quality: Giggster can help you find a professional photo studio for rent in New York or other cities nationwide. Explore our creative, empty, and fully-equipped photography studios.

Hassle-Free Booking: Photography studio rental has never been easier; after browsing our vast selection of photo studios for rent, book your perfect pick with a few clicks!

24-Hour Free Cancellation Policy: If you plan to use a photo studio and something comes up, cancel at no cost within 24 hours of getting a confirmation as long as the booking was made 48 hours before the event.

Platform Protections: Giggster offers optional cancellation and damage plans to back renters using photography studios. After checking out a photo studio, opt for liability insurance.

The Best Activities for a Photo Studio

Giggster has diverse photography studio spaces in Los Angeles, Austin, New York and other cities suited for varied creative pursuits. Rent a photo studio space like our Diverse Character Multi Use Studio with natural light and enough space for custom set construction. If you are still deciding if studio photography suits your project and which photo studio to lease, this rundown of the choices on our website can help.

  • Photo Studios Portraits. A photo studio is naturally the first choice for a photography session. Renting a studio space gives you access to professional lighting, cameras, and, in most cases, a photographer, either as part of the rental fee or an additional cost. Studios suit portrait photography, headshots, and magazine editorials.

  • Outdoor Locations – Event Photography. If your event setting has a garden, park, or rooftop terrace, set up your photo shoot backdrop outside. The scenic views, lush grounds, and natural light make any outdoor space an ideal shoot location, whether as the primary or secondary setting.

  • Commercial Spaces – Advertisements. A commercial space, such as an office building, healthcare center, or hotel, can host a shoot. A hotel's rooms, reception area, and gym can be different photography settings.

  • Restaurants – Food Editorials. A restaurant is one of the top event settings, but it can also become a creative backdrop. It is also an ideal photography setting, mostly for food editorials. Giggster has coffee cafes, rooftop bars, diners, and other choices.

  • Homes – Engagement Photos. A house has indoor and outdoor spaces for various photography projects; rent a location that accepts overnight stays for your engagement photos.

Top Features to Look for in a Photo Studio

Producing beautiful images requires much work, from renting the right equipment to booking sessions in top photography studios. Giggster can connect you with the best studio for rent in places like New York or Atlanta; here is a list of the top features to help you identify a fitting photo studio space.

What photos can you produce in the studio? Studio photography is flexible; you can take headshots, portraits, and fashion editorials. Many have cyc walls and green screens, expanding the list of projects you can work on in a studio.

Does the studio have photography equipment? Unlike outdoor spaces, which mainly need natural light, professional photo studios have adjustable lights to supplement the natural light. It allows you to continue working and stay on schedule despite unpredictable weather.

Does the photo studio rental package include a photographer? Like equipment, a studio might have a photographer on staff and their services might be included in the rental price, or you might have to outsource the service.

Pros and Cons of Photography Sessions in Photo Studios

A photography studio can enhance any photo session, but like any event space, it has merits and possible setbacks. Here are some reasons why you should plan your future photo shoots in studios and how to solve different challenges tied to the spaces.

Advantages

  • There is nothing like unpredictable conditions in a studio; you can control the lighting and keep using the space even when it's raining or snowing outside.

  • A photo session in a studio only requires a photographer, a model, and a camera. The rest of the room should be dedicated to lighting your subject properly.

  • Rent a studio to guarantee uniformity; once you set up your gear optimally, all the images will turn out the same. Repeating a similar setup in another studio is easier than in an outdoor space.

Disadvantages

  • The biggest setback of pictures produced in a studio is that they lack natural elements. While you can introduce some of these features using a green screen, they are pretty different.

  • A studio has restricted space; even the larger studios can be tight after setting up lights, props, and other gear.

  • Top studios are always booked solid; you should rent a studio as soon as possible and have room to move your schedule up or choose an off-peak day.

Planning Your Photo Shoot

Giggster can help you rent spaces in Houston, New York, and beyond, including a studio for your creative project. Once you've locked down a top space and the photography studio offers all your project needs, use these tips to plan a successful photo shoot.

Rent the Best Studio – Renting the right studio with the required equipment and support can shorten the session. Giggster is your database for all types of photo studios, making finding a unique space or specialized photo shoot location easier.

Prep the Photography Studio – Much goes on in a studio before the first shot, including moving equipment and props to the best position. Account for this when scheduling studio time, and have a to-do checklist to ensure everything is ready to go once the camera starts clicking.

Hire a Professional Photographer – Professional photographers can advise about equipment selection and placement. They usually come with assistants and photography equipment.

Use Props – A studio might have multiple sets or fun props in one room. Props add interest to the space and can also help highlight the main subject.

Saving Money on a Photo Shoot

Photography studio rental is a cost-effective way to create content professionally with all the required equipment. Giggster can connect you with cheap photo studios for rent, which is the first way to save money when planning a photo shoot. Here are more strategies to help you organize a budget-friendly studio session.

Do you need two photographers?

The fewer crew members you work with, the less you'll spend on the project. Also, consider a studio with an on-staff photographer as part of the rental cost or as an add-on service. It will be more affordable and also save time.

Rent a studio on an off-peak day.

Leasing when the studio rent is low is one way to reduce your budget; ask the property owner about off-peak prices to be sure. Weekdays tend to be low-rate days; the same is true for winter months.

Can you rent equipment?

Studios vary; they don't all provide photography equipment, or what they offer might not be what you need. Renting what you need allows you to use the latest gear at an affordable price.

Plan Your Photo Shoot with Giggster

Browse our extensive photo studios for rent to find a fitting space; book a studio that ticks all the boxes today. From vintage parlors to glossy white wide-open studios, the best place for the ultimate photo session is at your fingertips!

From film to AI-powered images: How the photography industry has changed over time

Many early photography professionals would likely struggle to conceptualize a handheld camera in the hands of nearly every U.S. citizen, let alone the added capacity to create videos, time-lapses, and panoramas instantly with the click of a button.

Today, most of us carry a highly advanced camera at all times, with the unprecedented ability to photograph, edit, and share swiftly. Getting to this level of sophistication took many decades and followed some truly incredible innovations from engineers and photographers throughout the 20th century.

Early on, the first step to capturing an image was using a camera obscura, which translates to "dark chamber" in Latin. The tool could project images onto a surface but lacked the light-sensitive plate to retain that image, so artists would trace the final pictures onto surfaces.

When Joseph Nicéphore Niépce paired this technology with a pewter plate coated with light-sensitive bitumen to capture a landscape, an enduring image was born in 1826. From there, more innovations in photography came in rapid succession, from daguerreotypes (which yielded detailed images) to calotypes (which decreased exposure time to mere seconds) to a wet collodion process (which was even faster and more detailed).

While many incremental steps were taken, the progress that got us to this point was largely spurred by Kodak. Its invention of the film camera, and subsequent innovations toward disposable cameras, brought photography out of the darkroom and into the home. In doing so, they created an entirely new mass market, introducing average Americans to the pastime of preserving everyday moments and events, which they coined "Kodak moments."

The consumer demand that followed led to a century of reinvention. Giggster delved into five ways the photography industry has shifted over time using sources from across the internet, including the Smithsonian Magazine, the Los Angeles Times, and the BBC.

From 35mm film to digital cameras; from mailing in disposable cameras for development to instant prints; from raw images to heavily edited ones, the photography industry has consistently and rapidly evolved over the past decades. With the advent of cellphone cameras, instantaneous digital photography and editing are more popular than ever, and as the world moves ever onward, more developments are already on the horizon.

Innovation powers the industry

From the second half of the 19th century until today, cameras have become nearly unrecognizable due to transformative developments. Toward the end of the 19th century, Kodak began manufacturing roll-film cameras, trying out many frame sizes until 35mm became the industry standard.

Around the same time, the Ready Fotografer pinhole camera was introduced as the first disposable camera. It used an accordion-like paper box, allowing light to form an image on a plate. Disposable or returnable cameras gained a massive surge in popularity seven decades later during the 1970s when brands such as Kodak, Fuji, and Technicolor raced against each other to create an ever-cheaper but high-quality model.

The first digital camera was developed in 1975 by Kodak engineer Steven Sasson, with a resolution of 0.01 megapixels, and took 23 seconds to take a photo. Digital cameras overtook disposables in popularity thanks to the development of the CCD light sensor that essentially replaced the film's job within the camera. Today's phones boast 200-megapixel cameras to help put the advancement into perspective.

Big photo brands rise—and fall

During the reign of disposable cameras in the 1970s, '80s, and '90s, photography giants like Kodak, Polaroid, and Fuji constantly tried to outdo each other in developing new and improved models. However, not all these brands have survived the transition to the 21st century's digital revolution.

In 2012, Kodak—once a company synonymous with photography and in control of 70% of the U.S. film market—filed for bankruptcy. The company's downfall was its refusal to believe the growing trend toward digital photography should be taken seriously, neglecting to develop new options for consumers.

Similarly, the Polaroid company, which once controlled about 66% of the U.S. instant camera market in the 1970s, filed for bankruptcy in the 2000s after failing to evolve with the digital revolution. After years of ignoring the popularity of digital cameras like the ones produced by Canon or Nikon, Polaroid finally found itself facing its demise and eventually shut down production by 2008.

Photos became an integral part of mass media

The 1930s through the '50s saw a "golden age of photojournalism" in the United States, as the government commissioned photographs of the public programs it had created in response to the Great Depression. It set a precedent for documenting not just historical events, but also personal moments in the lives of famous and influential figures.

Through the lens of government-commissioned photographers like Dorothea Lange, Margaret Bourke-White, and Walker Evans, the public saw indelible images of life in America, which the government then offered to newspapers and magazines across the country at no cost.

Magazines like Life, Look, and Fortune grew from this early age of photojournalism. Their production demanded a steady supply of photos to entertain readers. Besides America's first family, the public was eager to witness war, world events, and Hollywood's glamor printed on their pages. Televisions were not yet a fixture in every American's home. With radio as the de facto news and entertainment source, these magazines and newspapers offered the only available visual coverage.

Photographers extensively captured the Great Depression throughout the 1930s, allowing readers in New York to see the hardships in the Dust Bowl with their own eyes. Similarly, photographers provided a constant pipeline between the public and Washington during the presidency of John F. Kennedy in the 1960s. They regularly documented the lives of the president and first lady Jackie Kennedy—both in front of and behind White House doors.

Corporations now dominate much of the industry

Passport photos, stock photos, graduation photos, and nearly every other photography need are now mainly in the hands of large corporations. JCPenney, Walmart, CVS, and other chains offer quick, efficient photo studio services. Getty Images has dominated the stock photo business for decades, currently sitting on an archive of over 350 million images.

While big corporations run many aspects of the photography world—Sony, Nikon, and Canon, to name a few—their growth and future are fueled by the creativity and entrepreneurialism of individuals and small businesses, including wedding photography and school portraits. However, these photo giants are increasingly impeding creatives from making steady earnings, especially when taking hefty royalty fees for licensing out their work.

The digital revolution continues with AI use in photography

Since the shift away from film in the late 20th century, innovators have quickly taken advantage of digital photography's possibilities. Digital technology offers photography, editing, and sharing on larger scales and faster timelines than ever before. It also allows for almost unbelievable manipulation capabilities.

Tools like Luminar AI, Pixlr, Ribbet, and the giant Adobe Photoshop now even use artificial intelligence to help streamline the work of removing backgrounds, upscaling low-resolution images, and detecting faces. Image companies are continually advancing the depths to which photographers can edit and enhance their work: Photo editing software is projected to balloon to a $1.48 billion market by 2027.

Today, the term "photo" spans definitions, from a raw, unprocessed image to a heavily manipulated and altered piece of art, leading to debates on whether both merit the title "photograph"—or another title entirely.