About New York
New York is one of the most important cities in America. While it is not the capital of the state, it has a ton of financial and political importance. This makes it a great place to live if you’re interested in anything related to the stock exchange, politics, or international business. Added to that are the numerous places to see and visit along with the iconic New York skyline.
It’s a natural decision to want to choose an exciting city like New York when planning an event, whether business or otherwise. A New York focus group location can be right in the heart of the Big Apple or in any of the boroughs that make up this fantastic locale.
The weather in New York can be temperate for about half the year with summer temps reaching the ’90s and winter snowstorms being a major problem. If you aren’t used to extreme heat or snowstorms, be prepared to adjust quickly and keep an eye on the weather. Choose a meeting space that is easily reached by transit if you have visitors coming into the city.
Focus Group Location Options in New York
Focus groups are great for gathering opinions or collecting data on a specific group of people. This can be for the purpose of product research, figuring out whether you should enter a new market, or finding ways you can improve on something, but finding a focus group location is only the first step in the process. Once you’ve selected the location and the candidates, you need to think about what accommodations you’ll need to make the focus group go well.
- Transportation
Since you’re bringing people in for your work function it’s probably a good idea to make sure that they can reach the focus group location without any problems. Being in a city like New York can be difficult to navigate. Why not hire private transportation to get them to and from where they need to be?
- Food
Depending on how long the focus group takes, you’ll likely want to make sure your participants have some food at some point. Since feeding a group of people isn’t the easiest thing to do, consider having it catered so that everyone gets good food without having to worry about particular tastes or food allergies. A caterer can deliver large quantities of fresh food and handle all types of needs.
- Videographer
Chances are you may want to review your focus group's responses or data, particularly if it’s in an interview style setting. In those cases, having a recording is better than just written records of the focus group. A videographer can help by providing a video record of the entire event and putting it together in a way that is helpful and digestible.
Focus Group Location Companies in New York
Recruiting talent or brainstorming ideas with current employees can be a productive exercise when your New York focus group location is workable and conducive to productivity.
- Angel Elite
How your focus group gets to the study is important. You want to make sure that everyone is safe and happy as negative experiences may impact the way they respond. Angel Elite specializes in corporate-type events and transportation of attendees. As a premiere transportation company in New York, they even handle event transportation planning and management so that no matter when or where, they’ll be there to pick you up.
- Relish Catering and Hospitality
Another part of keeping everyone happy is keeping everyone fed. It can be hard to put together a menu of food for a group of people, especially if culinary expertise is not your thing. Bring in a professional caterer that knows how to deliver great food for lots of people without a lot of hassle. Relish Catering and Hospitality can deliver high-quality food with a great taste to all your participants. As a dedicated woman and minority owned business that has been in operation for over 20 years, Relish Catering offers a unique taste that is put together “one bite at a time”.
- Visualgnome Video
While having documentation of your focus group is important, having a visual record of what transpired is even better. It lets you see testimony and reactions firsthand as well as judge what the opinions of the focus group are in real-time. Visualgnome has put together all types of video packages for clients both large and small. Jim Chan, owner of Visualgnome has been operating since 2010 and has been working with clients, constantly improving his craft and creating new video projects. Jim prides himself on telling people’s stories for them.
Pros and Cons of Focus Group Locations in New York
New York is the perfect place to find a meeting venue and hold a focus group because with a city this diverse it is easy to find the demographic you are looking for. The people in New York are also known to be blunt, which means you can be assured that the answers you get will be truthful.
Advantages
- Lots of different people
If you’re wanting to find a place to fit in or just need a sample size for your focus group, New York is the place to do just that. There are 8 million people in New York and many of them are from all around the globe.
- Lots of activities
If you like to find things to see and do, New York has more on offer than most places. Museums, art, architecture, history, all sorts of fun and educational things await for people to discover and there is something to pique everyone’s interest.
- Safe
Despite its size, New York has gone to great lengths to make the city relatively safe. While they can’t eliminate all crime, they’ve worked hard to make sure that the city is safer than similar cities of comparable sizes.
Disadvantages
- Hot summer
If you’re not used to heat and humidity combined or you’re just not used to it yet, then you might be in for a shock when summer hits in New York. The inner-city areas have it even worse with microclimates making the heat even worse.
- No Housing
One of the most inconvenient problems of a city of over 8 million is that finding a place to live can be nearly impossible. There is often very little inventory and what’s available can be fiercely competitive. Be prepared to wait or fight for a place if you plan on nesting in New York.
- Traffic
Another problem with having so many people in a city is that if you drive, you will be feeling the pinch of getting around because there are so many people driving as well. Instead of using the roads, it might be a better option to try the subway system.
Famous Locations in New York
- Staten Island Ferry
If you want a sightseer’s view of New York the old-fashioned way, then you have to take a trip to Staten Island by ferry. This old-timey boat ride offers spectacular views of New York from a perspective you just don't get to see elsewhere, making it well worth the trip. The view from the water is one that not everyone sees who crosses the bridge to get to Staten Island.
- Ellis Island
Ellis Island is perhaps the most important entry point to the United States in all of its history. Having processed over 10 million immigrants during its 60-year history, many people can trace their heritage back to that very island. The National Museum of Immigration History is also well worth a visit while you’re there.
- Bryant Park
If you’re looking for a spot outdoors to chill after finding your focus group location then Bryant Park is an excellent option. With plenty of green space, there's more than enough room to roam, but there are also the chess tables and weekly movie nights during the summer, and other fun events that are held.
